Hi there! I'm Cait.

I help spiritual + wellness revolutionaries shorten their sales cycles, nurture their audiences, & fill their email lists with soulmate clients.

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You've already built a large body of work. You've poured your philosophies, crushing disappointments, and shocking revelations into digital courses or coaching containers.

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Yet despite constant feedback from your audience like "I remember life before & after your work," all the excitement isn't seamlessly converting into paid outcomes.

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This is happening for one of two reasons:Top of funnel: maybe you don't have a seamless way to bring the people most hungry for the transformation you provide onto your email list and into your paid ecosystem.Or bottom of funnel: you've got weak list-building between launches, so every enrollment period feels like a chase.

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To grow your digital empire, you need a top-of-funnel opt-in that gets one living, breathing, desiring human being asking, “How are you in my brain!?” and a bottom-of-funnel sequence that warms your list, dissolves objections, and guides the right people into your paid programs.

what my clients are saying

"Cait's copy has rapidly become edit-less."

As an author with a very particular voice, I never felt like writing support made sense for my business.There are some writers, however, who can take another's words and spin them forward into prose that's indistinguishable from the original material, like a talented actor deeply inhabiting a lead role.These days, thanks to Cait, I write and speak when I'm inspired, and she weaves my words into a tapestry of communications that billows forth into territories I might have never reached without her support.She's gifted, aligned with my core values, and reliable. What a gift to give myself, my business, and the women I'm here to serve." Kelly Brogan MD, Holistic Psychiatrist, Author, & Master Coach

What everyone forgets...

Whenever you're selling anything, you're selling an entire way of thinking.

Stark truth: We only buy products or services when we're educated on their value.Think of it this way. Is there ever a scenario where more education makes the right person less likely to invest in a product? Not in my world.Yet all the time, I see coaches taking their audience's education for granted with low-vibe opt-ins like "join our newsletter," AKA "drop your email and we'll ping you with whatever we want to whenever we want to."Or, in the case of sales email sequences, too many coaches over-focus on discounts or time urgency at the expense of narrative arcs that teach, tell stories, paint clear before-and-afters, and help their audience make the right decisions for their unique circumstances.And that's why I help psychospiritual and wellness coaches grow their impact with Educational Email Courses (EECs).

drum roll please...

The many use cases of Educational Email Courses

At top-of-funnel, EECs ensure you're building your email list with leads who are likely to invest in your paid products.Why? Because a good EEC will speak directly to your perfect-fit client (rather than lurkers who just want your one-time PDF about their Human Design incarnation cross).At bottom-of-funnel, EECs educate your audience at scale.Instead of repeating yourself on every call, the EEC preemptively covers the who/what/why/how, pricing logic, timelines, and other FAQs.They also create a shorter sales cycle. Since EECs can future pace, slay objections, and deliver transformational stories, they create less back‑and‑forth, fewer meetings, and more informed buyers.So, instead of paying your team to take calls that consist of responding to the same four concerns over & over, an EEC can be your runway for broaching your audience's most pressing objections or burning questions.From there, you can feed at least three birds with one scone. More aligned people on your list. More spacious, depth-based sales conversations. And simple, streamlined email funnels that magnetically draw the right souls into your world.

Ok, cool, but who is cait any way?

meet your funnel sorceress.

My name is Caty (“Cait”) Lee. And my story starts with the foolhardy, naive, and ultimately-for-the-best decision to pack my bags, leave everyone I knew, and move from rural western New York to Philadelphia by myself shortly before the events of 2020.Alone, uprooted, and making the most out of the apocalypse ("apokalypsis" (ἀποκάλυψις), which appropriately means "revelation," or "disclosure”)...I dove deep into Jungian depth psychology, polyvagal theory, lifestyle medicine, parts work, astrology, human design, and other esoteric subjects.All of this learning served me during an era where my understanding about the nature of authority (as it relates to health, spirituality, education, you name it) did a total 180.And after experiencing so much alchemy with the help of paradigm-shifting guides in spiritual psychology and holistic wellness, I felt called to support them through ghostwriting and direct response, and I've been specializing exclusively in this space since 2022.And as an Enneagram 5, 1/4 Emotional Manifesting Generator, and Virgo Sun + Virgo Mercury, I’m in a good place when I’m expanding my horizons with learning, service, and exploration.